Newsletter & Subscriber Copy
Email copy for newsletters, subscriber sequences, re-engagement campaigns, and broadcast emails that people actually open and read. Subject lines, preview text, and body copy written for the specific list and the specific moment.
What this service includes
A newsletter list is one of the most valuable assets a business can own. Unlike social media followers, subscribers chose to hear from you and they can hear from you directly. The problem is that most newsletter copy is written with the sender in mind rather than the reader. The subject line leads with news from inside the company. The email body begins with a greeting and a company update before getting to anything the reader cares about. The call to action is vague. We write newsletter copy that earns the open with a subject line that makes a specific promise or raises a specific question, delivers on that promise in the email body, and ends with one clear action for the reader to take. We write subject lines, preview text, and body copy for regular newsletters, subscriber onboarding sequences, promotional broadcasts, and re-engagement campaigns.