Social Media Copywriting
Post copy, caption writing, LinkedIn articles, and community content for brands that want their social presence to build something rather than just exist. Written to match the platform, the audience, and the brand voice.
What this service includes
Social media copy has a different job depending on the platform. A LinkedIn post from a B2B founder needs to sound like a real person sharing a genuine observation, not a marketing message dressed as thought leadership. An Instagram caption for a consumer brand needs to earn attention in a feed that is already full of things competing for the same eyes. A Twitter thread needs a first sentence that makes people want to read the second one. We write platform-specific copy that matches how people actually engage on each channel. We work with brands on ongoing content batches: 30 posts for the month, a LinkedIn article series, Instagram captions for a product launch. We can also write social copy for a specific campaign or launch rather than ongoing production.